These Cosmetics Trends Might Influence Your Packaging
These days, product innovation in the cosmetics industry is constantly evolving. Your packaging should be keeping pace, too. Today’s consumers are more informed, more ingredient-savvy, and more environmentally conscious than ever. At Viking Packaging, we specialize in custom packaging solutions for cosmetics brands, and we’re tracking the trends that are shaping the future of beauty. Here's how four key trends might influence your next packaging decision.
Keeping it Natural & Organic
Clean beauty is no longer a niche—it’s the norm. Consumers are gravitating toward skincare and makeup that’s free from synthetic additives, and they want packaging that reflects those values. This shift favors minimalistic, recyclable packaging that emphasizes simplicity and purity.
At Viking, we help cosmetics brands create packaging that mirrors their product ethos. Whether it’s using recyclable corrugated materials, low-ink design, or minimalist layouts that spotlight your ingredients, we help ensure that what’s outside reflects the care you put into what’s inside.
Science in Beauty
Modern consumers want to know their products deliver real results—and brands are leaning into science to earn their trust. Skincare with active ingredients, peptides, and proven formulations is surging in popularity, and packaging needs to communicate this credibility.
High-end, informative packaging that showcases ingredient transparency is a must. Viking can help you integrate tech-forward features like QR codes that direct customers to lab results, ingredient sourcing, or how-to-use videos. It’s not just about what’s in the box—it's about building trust through education and transparency.
Makeup in New Mediums
On the beauty shelves, the powder selection is shrinking. Today’s consumers are reaching for eyeshadow sticks, liquid blushes, and hybrid beauty products that combine skincare and makeup. But these new mediums often require enhanced protection and durability.
We understand the unique risks that come with packaging liquid or cream-based products, such as leakage, heat sensitivity, and shelf stability. Our custom inserts, durable corrugated materials, and precisely engineered partitions help ensure your product arrives in perfect condition, no matter the form.
Sunscreen in Everything
Skin protection is in. With SPF now appearing in everything from primers to setting sprays, packaging must adapt. Since active sunscreen ingredients can degrade with exposure to heat or light, packaging insulation has become more critical.
Viking Packaging can provide additional thermal protection and insulation to help maintain SPF efficacy from warehouse to your customer’s house. We work closely with cosmetic brands to assess environmental risks and provide packaging solutions that meet both regulatory standards and consumer expectations.
At Viking, we don’t just create boxes, we build brand-ready, function-focused packaging solutions tailored to the latest cosmetic trends. Whether you’re launching a natural skincare line, rolling out tech-integrated packaging, or introducing a sunscreen-infused blush, Viking delivers the experience and innovation you need. And when the trends change and you need to update your packaging again? Viking Finds a Way!
Contact our sales team today to see how we can improve your packaging.