What Makes Good Product Packaging?
When you’re selling a product that requires external packaging, it should highlight the hard work you’ve put into your goods. Good packaging is more than important to you, it’s important to your customers– nearly three-quarters of consumers report that packaging makes a difference in their purchasing decisions. If you’re wondering what makes good packaging, we have the answers! Using this guidance, you’ll create packaging that complements your product and leaves your customer with a positive experience.
Ease of Experience
Small things can make a big impact on packaging, so creating an experience for the end user that simplifies the process of unboxing a product can be a huge win for your company. Designing packaging that intentionally removes barriers to entry is important in showing your customer that you’re considering them. Think about your experience unpacking products from competitors or others in your industry, and consider what can be improved upon for your own packaging.
Clear Communication
Innovative or fun copy on your packaging can be tempting, but the most important thing to consider when deciding what language will appear on your packaging is whether the message is clear. Make sure you’re able to clearly and succinctly communicate what’s in your packaging, who your company is, why your product is special, and why it’s worth purchasing. Sometimes less really is more!
Designed for Storage
Making your packaging simple to store is a great way to make the experience better for your customers! Consider what the product’s next stop will be–in a store, in a warehouse, or in a home– and streamline the design to ensure that it will easily fit in its environment. If your product will need to be regularly stored, designing packaging that can be used as a storage container is an added benefit for customers!
Materials That Align With Messaging
When you develop a product, you spend lots of time considering who your customers are and what’s important to them. You’ve probably already created a message that resonates with your audience. Ensuring the materials you use align with this messaging and your customers’ priorities is a key to building a positive association. For example, if your product prides itself on being earth-friendly, using packaging that can’t be recycled could be something that prevents your customers from repurchasing.
Effective Protection
What’s the point of beautiful packaging if your product arrives damaged or unusable? Going beyond the bare minimum for shipping protection that considers the journey your product will take is important when building your packaging. Custom packaging design can help in this regard, as right-sized packaging made specifically for your product can ensure better protection. Choosing the right option from all the protective solutions out there will guarantee your product arrives in one piece.
Thoughtful Disposal
So your customer has opened their new product, now what? An important detail in creating a positive association with your product is designing for ease of disposal. Ensuring tour packaging can be recycled using standard curbside programs, for example, is a great way to make it simple for your customers. Using disolvable packing peanuts, for example, is a great way to ensure your packaging isn’t taking up your customer’s entire garbage can.
Remember, before your customer sees your product, they see your packaging. Ensure you’re making a positive impression at every point of the process with thoughtful and high-quality packaging. Looking to see how your packaging can elevate your product? Talk to a Viking representative today!