Tree Juice Maple Syrup

Tree Juice is a syrup company made locally in the Catskills that has been delighting taste buds for over a decade. Known for their high-quality, all-natural syrups, they have built a loyal following among their customers–and a loyal relationship with Viking Packaging! 

The Problem

When William Sonoma, a high-end home and kitchen retailer, expressed interest in collaborating with Tree Juice to create a new blueberry syrup, it presented an exciting opportunity. However, it also posed a challenge: how to package the new product in a way that would align with William Sonoma's discerning clientele while keeping in line with the Tree Juice brand.

The Viking Solution

Viking was tasked with developing a packaging solution that would meet these standards. To ensure seamless integration with William Sonoma's product range, Viking designed a refreshed corrugated 3-pack, crafted from premium chipboard that maintained Tree Juice's signature aesthetic. We combined the two brands to appeal to customers while highlighting the new blueberry syrup. 

The Results

The new packaging proved to be an instant success. William Sonoma was impressed with the design and functionality, leading to immediate reorders for a longer-term partnership. The work with William Sonoma has significantly expanded Tree Juice's reach, and the new packaging has done its part in driving sales.

Beyond the initial success, the new packaging line has sparked increased interest in Tree Juice's products. By combining design expertise, innovative materials, and efficient production, Viking Packaging has helped Tree Juice achieve their business goals and solidify their position as a leading local syrup brand.