At Viking, we approach every packaging challenge as an opportunity for innovation. One of our clients, a leading producer of fresh herbs, came to us with a request to lower packaging costs without compromising product integrity. The bulk of their business centers on delicate basil, and they needed a cost-effective solution that would still protect and showcase their product.
The Problem
Our client was using an existing 12-pack shipping box sourced from another vendor. Though functional, the design was not optimized for cost-efficiency or space utilization. Their goal was simple: beat the current price. At Viking, we did them one better. Instead of simply reproducing their current packaging, we saw an opportunity to reimagine the design entirely.
The Viking Solution
Rather than replicate the old box, Viking created a smarter, more efficient design. By adjusting the box dimensions and reorienting the container layout, we were able to reduce board usage and improve packing efficiency.
Previously, the herbs were packed flat, 4 across and 3 deep. We redesigned the box to pack the containers on their sides, 6 across and 2 deep. This new orientation required less board footage while maintaining product security and presentation. The box also became slightly deeper, allowing for better space optimization during transit and storage.
The Results
The result was a more cost-effective box that met our client’s needs and exceeded expectations. Not only did we successfully lower the price point, but we also created a brand-new item tailored to their product. It’s a packaging upgrade that saved money, reduced material use, and maintained the quality that this herb producer depends on.
At Viking, we don’t just beat prices, we find a way to present an optimized solution. Get in touch with Viking today to talk about how we can optimize your packaging.