Bundling Lumber Distribution Products

Since 2002, our client has been a leader in manufacturing custom wood products in Kingston, New York. They’re also a longtime Viking customer! While they started with custom moldings, they have expanded their offerings to include reclaimed and new products, specializing in siding, decking, custom furniture, and the finest custom moldings. With a strong commitment to technology and craftsmanship, our client has built a reputation for delivering high-quality, bespoke wood products.

THE PROBLEM:

The cleints previous packaging method involved sub bundling their very expensive lumber boards. However, this method proved insufficient as the delicate edge profiles of the boards were often damaged, and debris accumulation led to quality issues. While bundling offered some protection, it exposed these high-end custom lumber boards, resulting in a presentation that did not reflect the premium nature of their products. The inconsistent protection and exposure during transit created a negative impression on customers, undermining the brand image.

THE VIKING SOLUTION:

Viking provided a superior solution that went beyond the normal industry standard of plastic strapping with end caps, which fails to fully protect exposed bundles. Instead, Viking introduced the use of shrink wrap as an economical and high-quality method to protect each bundle. By utilizing Sealed Air shrink products, Viking offered the client a thinner shrink wrap with superior strength. This not only provided enhanced protection for the delicate edge profiles but also helped the client stand out from the competition. Additionally, the shrink wrap’s partial renewability aligned with their commitment to environmental sustainability.
 

THE RESULTS:

The implementation of Sealed Air shrink wrap as a packaging solution significantly improved the protection of the clients custom lumber boards during transit. The shrink wrap effectively safeguarded the delicate edges and minimized debris accumulation, ensuring that the high-end boards reached customers in pristine condition. This solution also kept pricing down, allowing them to maintain their competitive edge. By partnering with Viking Packaging, they not only enhanced the quality and presentation of their products but also reinforced their commitment to sustainability, setting a new standard in the industry.

With Viking’s innovative packaging solution, our lumber distribution client has successfully elevated their brand image, delivering a superior product experience to their customers while maintaining their values of quality and environmental responsibility.