Food Packaging Trends: What Consumers Want in 2025

As consumer preferences evolve, food packaging has become a key factor in purchasing decisions. A new McKinsey study reveals how public opinion has shifted in recent years, highlighting what consumers value most when it comes to food packaging. The data offers important insights for brands looking to stay ahead, and Viking Packaging is ready to deliver.

Food Safety & Shelf Life Remain Top Priorities

According to McKinsey’s research, food safety and shelf life continue to dominate consumer concerns. These “nonnegotiables” consistently rank as the most important characteristics in food packaging. Customers expect packaging to preserve freshness, prevent contamination, and extend shelf life to reduce food waste and costs.

Packaging Appearance: Less Critical, But Still Relevant

In a surprising shift, packaging appearance is now the least important factor for U.S. consumers. As online shopping becomes more common, visual appeal matters less at the point of sale. However, appearance still plays a role in brand identity and customer experience, especially for specialty items like craft spirits or gourmet products.

Environmental Concerns Are Back in Focus

While not a top-five concern, environmental impact is growing in importance again. In 2025, 44% of consumers rated environmental impact as “very” or “extremely important.” This is a rebound to pre-pandemic levels. Sustainable practices are no longer optional for food brands that want to align with consumer values.

Viking Offers Your Perfect Solution

Looking for food packaging that checks all the boxes? Viking specializes in food-safe, structurally sound corrugated solutions that help protect products across the entire supply chain. Whether we’re packaging dairy, dry goods, or beverages, we design with integrity and protection in mind because shelf life and safety are never optional. Our custom packaging design capabilities allow us to highlight your brand where it matters without slowing down production. Our corrugated materials are recyclable, and we help customers reduce waste through smarter, more efficient packaging designs. From vendor-managed inventory to just-in-time delivery, we minimize excess and help your business shrink its environmental footprint.

With over 50 years of experience in the food and beverage industry, Viking understands the evolving priorities of today’s consumers. Whether it’s extending shelf life, enhancing sustainability, or reinforcing your brand, Viking offers end-to-end solutions designed to meet market demands quickly and reliably.

Get in touch today to learn how we can help your products stand out.